Coke’s ‘Hug Me’ Machine Dispenses Free Soda

Posted on 30 Apr 2012 at 12:37pm

It seems like advertisers are getting increasingly innovative in their approach to getting the word out.

Hug Me’ vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . .  A hug!

The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola‘s new marketing initiative called ‘Open Happiness’.

According to Coca-Cola spokesman Leonardo O’Grady, this is part of Coke’s “Open Happiness” global marketing campaign.

Happiness is contagious. The Coca-Cola Hug Machine is a simple idea to spread some happiness.

To emanate this joyful emotion, the machine has the words ‘Hug Me’ written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of ‘Open Happiness’ on the University campus.

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