Smartphone Owners Prefer Obama To Romney

Posted on 11 Jul 2012 at 7:37am

According to a new survey, both iPhone and Android supporters choose Barack Obama.

Per the 800 iPhone and Android users polled, smartphone owners; would vote for Barack Obama over Mitt Romney, 49 percent to 31 percent. That wide margin is consistent from iOS to Android, with iPhone owners preferring Obama to Romney 47 percent to 34 percent and Android owners preferring Obama to Romney 50 percent to 29 percent.

Obama To Romney

The survey was commissioned by Velti, a mobile marketing firm, who said in a statement that the results are proof positive that the new most important platform for political advertising will be the smartphone (the implication being that Romney is somehow lagging behind Obama in outreach to the smartphone-owning demographic). Velti, being a mobile marketing firm, has every reason to use these statistics to tout the importance of mobile marketing, of course. Take that for what it’s worth.

Just how effectively a candidate will be able to sway an undecided voter via a mobile advertisement remains to be seen. What seems more clear to us (if the results hold across a larger sample size) is that early adopters of technology — remember that, with just over 50 percent of Americans own smartphones, the smartphone is a relatively young innovation — tend to swing toward Obama. A more cynical take might also be that Obama supporters tend to sit around taking Internet surveys, while Romney supporters do not.

Whatever the cause, it is at least heartening to see the dueling gang of iPhone and Android users — who scratch at each other so ferociously otherwise — come together for a common cause. For one shining moment, they did not call each other losers or morons or hopeless zombies. Now that’s cool.