Vizio, often known for their affordable line of LCD and LED televisions, launches a new line of Mac-esque PCs starting at $899.
Based on the initial reaction of analysts, the new Vizio laptops give Apple’s new MacBook Pros a run for their money. Vizio originally announced their plans to enter the PC industry during the Consumer Electronics Show earlier this year.
Vizio has recently expanded their portfolio of consumer electronics devices, as the company previously launched an entry-level, underpowered 8-inch tablet in 2011. During a launch event in New York, Matt McRae, Chief Technology Officer of Vizio, introduced the new line of systems that are designed with consumers in mind. McRae noted how current PCs are mundane – and rarely put the “customer first.”
The new systems pair high-quality components with affordable pricing, packaged in a unibody construction that oozes durability. Take one look at these machines, and it’s clear who Vizio was trying to emulate. On a larger scale, sans Mac, Vizio is moving towards minimalist designs in their notebooks and All-in-One PCs.
Vizio leverages their expertise in the television market with their All-in-One machine, which has HDMI inputs, a remote control, and optional Blu-ray drive. Pressing the function key plays into their home entertainment lineup, connecting users to Netflix via their Vizio’s hub. Gamers can also access EA’s Origin gaming portal.
Vizio’s new Air-esque laptops are inspired by Intel’s Ultrabook movement. In fact, Vizio admits that Intel provided engineering resources to help. The systems use the latest Ivy Bridge processor from Intel, which is surprising given Vizio is a relatively no-name player in the space.